Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful — be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.
~ William S. Burroughs (also a quote Patti Smith gave as advice to young artists)
Your name is your brand.
It’s a simple concept, but sometimes we forget that the reason people hire us, choose us and even believe in us is not simply because of the the experience and skills we’ve listed on our resume. It’s because they’ve somehow been convinced that we have currency. So we may as well be intentional about creating that good reputation, by both producing and being of value.