Your name is your brand.

Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful — be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.

~ William S. Burroughs (also a quote Patti Smith gave as advice to young artists)

Your name is your brand. 

It’s a simple concept, but sometimes we forget that the reason people hire us, choose us and even believe in us is not simply because of the the experience and skills we’ve listed on our resume. It’s because they’ve somehow been convinced that we have currency. So we may as well be intentional about creating that good reputation, by both producing and being of value. 


  1. Scott Ahmed says:

    Abigail, I love the blog and I couldn’t agree more with these sentiments on building a name filled with brand currency!

    Curious on your thoughts on this – I haven’t yet reserved a domain with my actual name yet, but I’ve heard it’s good practice even just to ensure the association stays positive. I see that you’ve done so yourself – is this a “must-do” for young professionals looking to build their personal brands?

  2. abigailgamble says:

    Thanks so much, Scott! Love getting feedback, particularly from a fellow writer 🙂

    When building your personal brand, I’m definitely a big supporter of purchasing a domain with your actual name. But I’d say there a few questions to consider before deciding if it’s a “must-do” for you.

    Will your audience care?
    And how much expectation is there for you to have a personalized online identity in the specific community or industry you’re trying to reach? People in marketing or real estate may be more likely to a) notice and b) be impressed by the your domain name than people in say, finance.

    Is the content of your site about you personally OR a broader topic or concept?
    This site is all about my brand in the professional world, with a side helping of the personal things that make me (hopefully) interesting. But the domain I’ll purchase for the site about the book I’m writing will reflect the book only. Is your site primarily an extension of you and your interests/perspectives, or do you want to it to serve as an objective expert source on a specific topic?

    Where are you going in the future?
    Think about your big goals and dreams. Can you picture yourself needing a site to reflect whatever you personally might achieve? If I do happen to become a published author in the future, my name as my brand will be quite important.

    (On that note, I’ve read a few predictions that suggest domains will eventually be obsolete, thanks to apps and other new tech. But until then, we work with what we’ve got!



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