Hot barista + iced coffee = great combo

I saw this a-frame sign in front of Strada 241 walking on Spadina Avenue today. It’s a good example of simple, but effective signage that will stop a passing pedestrian in their tracks longs enough to pay attention to your on-street brand. The daily interpretation of your branding strategy doesn’t have to be complicated. Sometimes you just need a line or a slogan that will catch people’s attention. Then they associate that witty, smart, funny, coy etc. concept with your business or organization and hopefully their interest is piqued. For a retailer or restaurant, the goal of B2C (business-to-consumer) marketing is simple – get them into your establishment. A straightforward piece of on-street signage that catches the eye is not a bad way to do this. 

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 Unlike other, more tourist-oriented Cambodian cities, Battambang isn't trying to be a destination. The town is a little more decayed, a little cheaper, a little more casual and to be honest, a little more real. Though small, it is home to the respected PHARE school - which offers free arts training to underprivileged youth - good food and some lovely, understated cafe balconies (when shelter from flash rainstorms is required). And long ago, before #KhmerRouge, it was my mother's home. #Cambodia . . . . . #Asia #southeastAsia #travel #travelling #traveller #traveling #travelingram #traveler #girlswhotravel #wanderlust #kissfromtheworld #backpacking #backpacker #travelphotography #instatravel #instatraveling #travelphoto #explore #discover #journey #igtravel #view #urban #city #cityscape #landscape #architecture #neighbourhood  Terrace trekking. #Vietnam . . . . #Asia #southeastAsia #travel #travelling #traveller #traveling #travelingram #traveler #girlswhotravel #wanderlust #kissfromtheworld #backpacking #backpacker #travelphotography #instatravel #instatraveling #travelphoto #explore #discover #journey #igtravel #view #nature #adventure #mountain #trekking
 #Vietnam, it's been fun. . . . . #Asia #southeastAsia #travel #travelling #traveller #traveling #travelingram #traveler #girlswhotravel #wanderlust #kissfromtheworld #backpacking #backpacker #travelphotography #instatravel #instatraveling #travelphoto #explore #discover #journey #igtravel #view #mountains #bikes #scooter #ride  Decent perch. #Vietnam . . . . . #Asia #southeastAsia #travel #travelling #traveller #traveling #travelingram #traveler #girlswhotravel #wanderlust #kissfromtheworld #backpacking #backpacker #travelphotography #instatravel #instatraveling #travelphoto #explore #discover #journey #igtravel #view #mountain #adventure #climbing #nature

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