I love stories.
Reading them, hearing them, writing them, sharing them. I’m not particularly unique. Lots of people love storytelling. But much of my life has been spent learning a few important things about crafting narrative:
I’ve been an obsessive question-asker since childhood. This trait was then honed and made worse by journalism school + work. (It gets to the point where friends sometimes ask if they’re being interviewed during regular conversation).
Researching and understanding context is the step that comes before asking good questions. Being a constant student of news, policy, business, politics, technology, culture, innovation and anything else related to the field I’m writing about has become a way of life.
The stories I produce, on behalf of a person, organization or cause don’t exist in a vacuum. They are meant to be read by a specific audience, usually with the goal of engaging them.